Elaine Travis is a trailblazer in the world of independent brand free hair color education. As one of the pioneers of online learning for hairstylists, she broke new ground by hosting the first-ever fully virtual hair show and has since become a trusted mentor to thousands of colorists around the world. With over 36 years of experience as the owner of a thriving color specialty salon, Elaine brings real-world expertise to every class and conversation. She’s the author of A Colorful Journey, host of the Ask the Color Expert podcast, and has graced the stages of every major hair show in the U.S., inspiring stylists with her down-to-earth, humorous approach to teaching that makes even the most complex color theory feel simple—and fun.

Her passion lies in simplifying the art and science of hair color—especially formulation and corrective color—so that stylists can approach every client with clarity and confidence. Now, Elaine is leading the next evolution in education by integrating AI technology into the beauty industry, helping stylists use smart tools to streamline marketing, deepen client connections, and future-proof their businesses.

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